Wine 2.0 companies
The wine industry has embraced the Web 2.0 concept. I refuse to call it a trend because I don't want to legitimize buzzwords. Anyway, there are new web-based businesses that are capitalizing on people's willingness to use the web for recommendations.I have interacted with a few people recently that are starting companies in this space. I get an email daily from RadCru. While I am still not sure about the scalability of their business model, they seem to offer good wines. I think their objective is to offer wines from small wineries, hopefully introducing consumers to new wines. I have heard good things about the Cameron Hughes wines they were selling recently. Also, I won a contest for free tickets to the annual ZAP tasting through them... which is nice.
Bottle Notes is another company in this space. They are a very smart marketing company - I think they will find success if they nail their product portfolio.
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